Corey Potter - "SEO for Photographers"
Corey will also have a full day bonus workshop on Monday! You can read more about that at the bottom of this page!
Corey Potter is a self-proclaimed nerd who loves the internet and website development. He has been a wedding photographer for the past 10 years, and in 2015 he founded Fuel Your Photos, where he helps photographers get the most out of their websites and online marketing. He is also the founder of Fuel Your Photos, an online community teaching photographers how to get more clients using their websites.
If you want to have long term SEO success, you need to understand a few key concepts. I'll break down exactly how Google ranks websites in a way that anyone can understand. We'll cover the 4 main pillars of SEO (Authority, Relevance, Technical, and Local) and I'll give you specific action items that will help you improve your "score" in each category. By the end of this class, you'll not only have a better understanding of how SEO works, but you'll also have easy to implement homework assignments that will help you rank higher on Google and attract more leads for your business.
All attendees will also receive a free copy of our Ebook "22 SEO Actions You Can Take Today" - a $99 value! Just show up to the class for the coupon code!
Thom Rouse began his career as a portrait and wedding photographer in 1994. Based near Chicago, he now divides his time between commercial, fine art and commissioned fine art images with his clients as the central subject of his pieces. His conceptual fine art images utilize real world photographs blended and manipulated to create an alternative to real world perception. Thom also lectures and teaches workshops on topics ranging from Photoshop as an artist’s tool, visual literacy and lighting and posing for figure studies.
Ed Pedi - “Tried & True Blueprint for Successful & Profitable Family Portraits"
Learn No-Fail Methods for Successful Family Portraits. Family/Children portraiture is one of the most profitable types of photography, and if you’ve wanted to master it, then you’ll be interested in learning Ed’s studio blueprint. Being successful in family portraits is a skill that you can learn, and Ed Pedi, M. Photog. Cr., CPP, is the man to teach you everything from how to handle the initial phone call, how to pre-plan for the session, how to seamlessly conduct the session; posing, lighting, and breakouts; he’ll go over his post production process and sales tips to achieve your maximum sale.
His program promises to be great fun, high-energy, and packed with proven techniques, tips and tricks for having a successful family portrait session from start to finish. You’ll be amazed at how much you’ll learn from Ed's 27 years of experience in family and children portraiture and he’s generously handing you the blueprint he’s perfected!
Trish Logan and Ken Wilson - “Stop Leaving Money on the Table”
Branding your business successfully is the first step in being able to make your own rules, charge your own prices and stand out from any competition. Understanding your demographics, your clients and yourself is all part of process too. In this program Trish will be talking about how creating a solid brand can help you put your fear of failure aside and replace it with a positive outlook and an exciting “Need to Succeed!” We will be exploring the power of creating and reshaping your brand without losing credibility as you face the changes in our industry and 2020 customer wants and needs. You’ll learn how work in person sales better to really hear your client’s needs. Is your brand flexible, professional and up with the times? Trish will be sharing the latest updates on great ACI ordering systems and be explaining how she’s been able to upsell, tap in to a whole new client base and most importantly she’s figured out how stop leaving money on the table. After 10 years in the industry, Trish continues to sell to her clients and run her studio with Bold Business Strategies. They say hindsight is 2020, she knows it’s absolutely true. Sometimes you have to look back and let go to move forward. Join her as she walks you through things you many want to reevaluate to make 2020 your most profitable year ever!
Corey Potter BONUS DAY - "Blogging in 2020, A Hands-On Workshop to 10x Your Traffic"
You may have heard someone say that blogging is the best way to improve your SEO. The truth is, if you are blogging like most photographers and small business owners have been blogging for the past 10 years, you are probably wasting your time.
What if I told you that you should actually be blogging LESS frequently, and that you don't necessarily need to blog your client sessions or weddings at all?
What if you could 10x your website's traffic within the next year, creating not only more leads, but more authority and opportunities in general?
That is exactly what you will learn how to do in this workshop.
In this "hands-on" workshop you will learn my EXACT method for successful content marketing. I have spent years learning how to find the right topics, and how to create content around those topics that Google will love. I've used this method for all kinds of photography websites and even sites in completely different industries. My repeatable process works time and time again, not only for me, but also for the students who have implemented it.
Be sure to bring a laptop or tablet, because we'll be learning by doing.
The class will start by brainstorming topics. We'll talk about where to get inspiration, and how to save your ideas.
After we've come up with a list of ideas, we'll narrow those ideas down and pick the ones that are most likely to be winners.
You'll get to pick your own "winning" idea, and we'll move on to the research phase. Using my research template, we'll gather all of the information needed for a successful post.
Next up, you'll learn about how to write an outline, including tips on proper heading structure. The research and outline steps are crucial, and if you can master these, you'll also have the ability to outsource your writing (I'll give you my best tips).
Once we have outlines written, it is time to fill in the content. We'll take some time to actually write our posts. Some people will be able to finish them completely, but even if not, I want to help you overcome some of the main roadblocks when it comes to writing. I'll also give you some secret tips on how to win more featured snippets in search engines.
Finally, we'll work on the finishing touches. We'll talk about special SEO considerations, how many images to include, how to compress and optimize your images, and how to write a perfect title and meta description.
To wrap up the class, we'll talk a bit about how you should promote your post and how you can follow up on your progress using Google Analytics and Search Console. I'll also give you some tips on how to improve long term performance using the data you collect!
This will be a full day, and you'll have to put in some work... but you will walk away with an unfair advantage in your market. You'll have a process and a template for successful content marketing in 2020, and you'll be well on your way to driving significantly more traffic to your website!